In 2020 the world was turned upside down. Businesses closed and life as we know it came to a standstill. Volkswagen wanted to give South Africans some hope, and inspire the country to show some support and give some local love. From the coffee shop around the corner and little town down the road, to the locally produced Polo and Polo Vivos.
While the country was still deep into lockdown, we set off to help spark new life into a one horse town long forgotten, and in doing so, gave the actual town of Darling the support they needed.
Credits:
Title: Drivel Local
Client: Volkswagen South Africa
Client Representative: Meredith Kelly, Loryn Symons, Neo Nkosi
Product: Volkswagen South Africa
Agency: Ogilvy Cape Town
Creative Director / Copywriter: Alex Goldberg
Associate Creative Director / Art Director: Riaan Van Wyk
Creative Group Head / Copywriter:: Marjolein Rossouw
Art Director: Lisa Hodgkiss
Copywriter: Mel Horenz
Agency Producer: Cathy Day
Client Service: Alexis Leih, Chris Spencer, Jeanine Hugo
Director: Anton Visser
Production Company: Patriot
DOP: Devin Toselli
Editor: Ricky Boyd
Post: Deliverance
Producer: Zayd Halim, Deenan Naidoo
Sound Design: Sonar
Sound Engineer: Chris Querido
